Social Marketing & Branding in Everyday Youth Work

Social marketing and branding in everyday youth work

2-6 November 2015
The Netherlands

Social Marketing and Branding in Youth WorkFor the last year, European YFU organisations have begun to work at increasing the visibility of long-term secondary school learning mobility programmes, specifically through using tools from social marketing. The International Social Marketing Association describes Social Marketing as seeking

“to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good. Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable.”

In many ways, this is a radically new approach to youth work and youth workers within the YFU network.  Subsequently, they need to advance their understanding of social marketing, its tools, how to integrate it into their daily work and how to use is it to reach young people.

The aim of this project Integrating social marketing into everyday youth work is to build the capacity of youth workers’ competences to effectively reach out to young people and promote youth mobility through social marketing approaches and tools.


The specific objectives will be to:

  • increase participants’ ability to integrate social marketing methods and tools into everyday youth work.
  • familiarise participants with the core concepts of project management: planning and evaluation.
  • improve participants’ skills in designing social marketing materials for target audiences.


  • Promotion package for each participating organisation.
  • Content for 7 social media posts per participating organisation.
  • Four press releases: two focused on the inbound programme and two on the outbound programme.

The training course funded by Erasmus+ and organized by the Global Brand Team and EEE-YFU will base on non-formal education methodology principles, learner-centered approach, and will combine 25% theory and 75% practice.

Sessions will include topics like: partner promotion, project management, cross media marketing, create social media content, write press releases, create a promotion package for your organisation.

Deadline: Friday 25 September 2015.  Contact your YFU national director to learn more.
This training is made possible through the EU funding in the framework of Erasmus+ programme.

Co-funded by the Erasmus+ Programme of the European Union