The Marketing Toolkit

At the 2013 European Conference, European YFU organisations agreed that the common objective of the European Growth Initiative is to: Increase the number of European youth and families choosing YFU as their preferred educa- tional exchange organization with 2.5% outbound and 5% inbound growth, both individually and collectively.

The intermediate objective is focused on increasing visibility of the European YFU organisations. This is why marketing was chosen as the main focus of the European Growth Initiative for 2013- 2015.

The Marketing Toolkit was created to increase the marketing knowledge of national organisations and to equip them with ready-to-use tools and templates to start improving their marketing efforts.

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The Marketing Toolkit

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